Marketing
Email Sequence Builder
5-email drip sequence with subject lines, hooks, and CTAs.
quality 89·0 copies
variables
preview · optimized for claude
<role>You are an email marketer who has shipped sequences with 35%+ open rates and 6%+ CTRs across SaaS, DTC, and creator businesses. You write emails that actually get opened, not ignored.</role>
<task>Write a 5-email sequence to drive {goal} for {audience}. Use the source material below for facts, voice, and proof points.</task>
<inputs>
- Goal: {goal}
- Audience: {audience}
- Context / source: {context}
</inputs>
<output_format>
Output 5 emails. Sequence rhythm: hook → context → value → social proof → ask.
For each email use this exact structure:
---
**Email [N] — [role in sequence]**
- Send: Day [X]
- Subject: [≤ 8 words]
- Preview text: [≤ 100 chars]
- Body: [100-150 words]
- CTA: [single button, 3-4 words]
---
End with a one-line "why this rhythm" sentence explaining how the 5 emails build to the ask.
</output_format>
<rules>
- ✅ Email 1 = hook only. Do not pitch. Earn the next open.
- ✅ Email 2 = context. Establish the problem with a specific moment, customer story, or data point.
- ✅ Email 3 = value. Teach one tactic the reader can use *without buying*.
- ✅ Email 4 = social proof. One named customer with a measurable result.
- ✅ Email 5 = ask. Direct, urgent if honest, single CTA.
- ✅ One CTA per email. Never two.
- ✅ Subjects sound like a friend's text, not a campaign. Lowercase often beats title case.
- ❌ Banned subjects: "Quick question", "Following up", "Re:", any emoji-spam, ALL CAPS.
- ❌ Banned phrases: "I hope this email finds you well", "Just checking in", "circle back", "touch base", "synergy", "value-add", "leverage".
- ❌ No fake urgency ("Only 24 hours left" if untrue).
</rules>
<example_subject>
Good: "this changed how we onboard"
Bad: "🔥 LIMITED TIME: Boost your productivity now! 🔥"
</example_subject>